POUNDS4PLEASURE is an emerging East London fashion label. The roots of P4P are hand- printed garments using a traditional, water based, silk-screen printing process in a small studio based in Dalston.
P4P’s focus is on the design rather than fading fashion trends and avoids ‘seasons’. The collection is regularly updated with new designs that are simplistic in style, with nature and geometry forming as a regular theme for inspiration.
All designs are created by Australian Graphic Designer - Alexander Bourke.